{"id":21573,"date":"2021-11-18T16:26:32","date_gmt":"2021-11-18T15:26:32","guid":{"rendered":"https:\/\/open2europe.com\/content-strategy\/"},"modified":"2021-12-09T16:54:55","modified_gmt":"2021-12-09T15:54:55","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/open2europe.com\/en\/content-strategy\/","title":{"rendered":"Content Strategy Agency"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>A company produces content for several different types of platforms: Social networks, Blog, YouTube, Newsletter, Press, ...<\/p>\n<p>Similarly, the type of content a company can produce is also very varied: Blog articles, White papers, YouTube videos, Podcasts, LinkedIn \/ Facebook \/ Instagram posts \/ ....<\/p>\n<p>Finally, each of these pieces of content can meet different objectives, which are aimed at different customers.<\/p>\n<p>Precisely because content marketing offers so many possibilities, it is necessary to create an effective content strategy.<\/p>\n<p>Open2Europe guides you through the 3 steps to a successful content strategy:<\/p>\n<ul>\n<li>Define the editorial line of your content strategy<\/li>\n<li>Build the content plan (topics to be covered, publication schedule, etc.)<\/li>\n<li>Evaluate the results of your content 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