{"id":21578,"date":"2021-11-18T16:36:03","date_gmt":"2021-11-18T15:36:03","guid":{"rendered":"https:\/\/open2europe.com\/communication-strategy\/"},"modified":"2021-12-09T16:53:04","modified_gmt":"2021-12-09T15:53:04","slug":"communication-strategy","status":"publish","type":"page","link":"https:\/\/open2europe.com\/en\/communication-strategy\/","title":{"rendered":"Communication Strategy Agency"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Successful communication requires a well-defined communication strategy. Before each campaign, several questions must therefore be asked:<\/p>\n<p>What are your communication objectives?<\/p>\n<p>Is it to make yourself known, attract new talent, build customer loyalty or reassure your investors?<\/p>\n<p>What are your targets?<\/p>\n<p>Who do you want to address, your customers, your partners or your employees?<\/p>\n<p>Your targets are many. It is therefore important to identify them but also to know them well: sociological profile, needs and aspirations, etc.<\/p>\n<p>What message do you want to convey to your various targets?<\/p>\n<p>What is your positioning in relation to the competition?<\/p>\n<p>What perception do consumers and the media have of your brand?<\/p>\n<p>These are all questions that need to be asked in order to define an action plan, tools and to be accurate on timing.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Open2Europe&#8217;s teams will listen to your issues and challenges and advise you on how to implement your communication strategy in all areas: B2B, B2C, corporate, product, brand, crisis.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21578","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/comments?post=21578"}],"version-history":[{"count":10,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21578\/revisions"}],"predecessor-version":[{"id":22955,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21578\/revisions\/22955"}],"wp:attachment":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/media?parent=21578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}