{"id":21660,"date":"2021-11-18T17:31:50","date_gmt":"2021-11-18T16:31:50","guid":{"rendered":"https:\/\/open2europe.com\/press-kit\/"},"modified":"2021-12-14T10:33:52","modified_gmt":"2021-12-14T09:33:52","slug":"press-kit","status":"publish","type":"page","link":"https:\/\/open2europe.com\/en\/press-kit\/","title":{"rendered":"Press Kit Agency"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">The cornerstone of any press relations strategy, the press kit is a reference document for journalists. It will serve as a resource for writing an article, providing background information or preparing an interview.<\/p>\n<p>Depending on the context and your objectives, it can be a corporate press kit, the content of which consists of information from different angles to present your company in its entirety: history and values, vision and mission, expertise and service offers, key figures, etc., or a product brand press kit, for example for a collection launch or new products.<\/p>\n<p>As with the press release, think about digitising it by integrating the codes of the web.<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just as important as the press release, the press kit is more general and less specific<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21660","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/comments?post=21660"}],"version-history":[{"count":5,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21660\/revisions"}],"predecessor-version":[{"id":23252,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21660\/revisions\/23252"}],"wp:attachment":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/media?parent=21660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}