{"id":21704,"date":"2021-11-19T10:53:46","date_gmt":"2021-11-19T09:53:46","guid":{"rendered":"https:\/\/open2europe.com\/influencer-relations\/"},"modified":"2026-02-04T13:51:42","modified_gmt":"2026-02-04T12:51:42","slug":"influencer-relations","status":"publish","type":"page","link":"https:\/\/open2europe.com\/en\/influencer-relations\/","title":{"rendered":"Influencer Relations Agency"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>With the development of the web, Influencer Relations have become an essential component of media relations. Instagrammers, bloggers, tweeters and youtubers now benefit from an audience and credibility within the digital sphere that gives them a power of influence that is sometimes greater than that of the mass media, and this on many subjects: high-tech, fashion, beauty, lifestyle, travel, etc.<\/p>\n<p>Influencer Relations are very specific and do not follow the same rules as Press Relations. Passionate 2.0 opinion leaders, experts in their field, influencers do not have the same approach as journalists. They are first and foremost enthusiasts who produce content for pleasure, even if for more and more of them, influencing is becoming their profession in its own right.<\/p>\n<p>To make them allies and 2.0 representatives of your brand on social networks, you need to create and above all maintain a personalised win-win relationship with them.<\/p>\n<p><strong>Our objectives to develop a privileged relationship with influencers:<\/strong><\/p>\n<ul>\n<li>Identification and mapping of the main influencers in your field<\/li>\n<li>Creation of content adapted to each influencer<\/li>\n<li>Maintain a personalised relationship with them<\/li>\n<li>Organisation of ambassador programmes<\/li>\n<li>Organisation of specific events for influencers, bloggers and youtubers<\/li>\n<li>Setting up partnerships \/ competitions \/ barter deals<\/li>\n<li>Coordination with your social media \/ community management strategy<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Open2Europe and its Influence agency Open2Influence will guide you to develop your Influencer Relations with instagrammers, bloggers, youtubers and 2.0 opinion leaders<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-21704","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/comments?post=21704"}],"version-history":[{"count":6,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21704\/revisions"}],"predecessor-version":[{"id":31585,"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/pages\/21704\/revisions\/31585"}],"wp:attachment":[{"href":"https:\/\/open2europe.com\/en\/wp-json\/wp\/v2\/media?parent=21704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}