{"id":20450,"date":"2021-09-07T17:08:13","date_gmt":"2021-09-07T15:08:13","guid":{"rendered":"https:\/\/open2europe.com\/agencia-brand-content\/"},"modified":"2022-05-09T14:59:07","modified_gmt":"2022-05-09T12:59:07","slug":"agencia-brand-content","status":"publish","type":"page","link":"https:\/\/open2europe.com\/es\/agencia-brand-content\/","title":{"rendered":"Agencia Brand Content"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>En una agencia de Brand Content, el contenido forma parte importante en la estrategia de comunicaci\u00f3n que consiste, para la marca, en maximizar sus contendidos, especialmente los digitales, con el fin de hacerse conocer y acercarse a sus consumidores.<\/p>\n<p>El Brand Content tratar\u00e1 de producir contenidos centrados en su marca, sus productos o servicios y la promoci\u00f3n de estos mismos mediante el \u201cstorytelling\u201d y la creaci\u00f3n de un universo propio.<\/p>\n<p>Los contenidos son variados (art\u00edculos, fotos, v\u00eddeos, podcasts, boletines informativos, memes) y adaptados al medio utilizado, por ejemplo, un v\u00eddeo debe estar dise\u00f1ado para YouTube, mientras que una foto debe adaptarse a los c\u00f3digos de Instagram.<\/p>\n<p>Para llevar a cabo una buena campa\u00f1a de contenidos de marca, tambi\u00e9n es esencial utilizar herramientas de orientaci\u00f3n al consumidor. 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