Before expanding into other areas of expertise, Open2Europe was first established, from its creation in 2001, as a communication and public relations agency specialized in IT. Always connected and on the lookout for new trends and the latest technological innovations, the experienced consultants of our High-Tech B2C division are true enthusiasts.
Audio products, photo and video equipment, IT and office hardware, connected objects and accessories, mobile applications, etc. Whatever your market positioning or target audiences, our experts are committed to establishing your product or service as the must-have technology to stay ahead of the trend. High-Tech PR
Their deep understanding of the sector and its challenges allows them to promote brands, retailers, products, etc. in general consumer media, IT B2C – multimedia, lifestyle, women’s and men’s press, practical living, in high-traffic trend and shopping sections, as well as in business and specialized media in France, across Europe, and internationally.
Our specialists support you in launching your new products, organize open house events in your showrooms or lab tours, coordinate product photoshoots, send out product samples, offer demos or test sessions, and promote your presence at major professional and consumer tech trade shows such as CES Las Vegas, IFA Berlin, Mobile World Congress Barcelona, Paris Games Week, VivaTech, etc.
During the Speed Shopping days organized by the agency, our teams can also invite key journalists and influencers to discover and test your latest products and technologies over the course of a single day.
And to go even further, our Open2Digital and Open2Influence experts are fully equipped to support you in your digital communication and influencer strategy.
