High Tech B2C Press Relations Agency

Our High Tech B2C division supports companies launching all kinds of innovations, products and technological and connected solutions for the general public

Since its creation in 2001, the Open2Europe press relations agency has established itself as a benchmark agency in the new technologies sector, aimed at the general public.

From the sector’s major brands to emerging start-ups in the world of connected objects, our consultants in the high-tech consumer division are able to define a media relations and influence strategy that perfectly meets the objectives of each company, in France and internationally.

Content creation, press or influencer events, product or brand launches, press conferences, press tours, competitions on social networks… we offer you tailor-made actions to obtain maximum visibility in the media and a quality relationship with influencers with the support of our Influence agency Open2Influence.

The implementation of different communication tools according to your messages and the types of press or influencers you wish to target will generate spin-offs both in the specialised press (IT press) to promote your expertise and know-how and in the general public press (consumer/lifestyle) to highlight your products and make them known to your end consumers.

In conjunction withOpen2Digital, our subsidiary dedicated to identity and digital reputation management, our department is able to manage your communities on social networks.

Finally, whether it is CES in Las Vegas, IFA in Berlin, Mobile World Congress in Barcelona or Medpi in Monaco, our consultants, supported by international teams according to your needs, accompany you to the major trade shows in which you participate in order to organise one-to-one meetings with the major media.

Thanks to our 3 subsidiaries, we are also able to accompany you on your different markets in China, North America and Africa.