Influencers are nowadays new communication levers for brands. While some micro-influencers are still willing to create posts or stories promoting a brand, simply because they are testing products/services, inviting people to events or simply because they like the brand and its values, other influencers, such as macro-influencers, now use the Paid Influence Strategy to communicate about brands.

Open2Influence identifies the most relevant influencers for you, based on their personality, their tastes, their hobbies, and their nationality. Once the first step has been efficiently executed the international influence team will contact them, brief them, negotiate and set-up a contract Moreover, Open2Influence will also follow up during the entire campaign.

The good thing about a Paid Influence Strategy? Being able to control the messages delivered, the tone given and the communication period.