The arrival of new media and new players, such as social networks and bloggers, then influencers or even Youtubers, has considerably changed the press relations profession. We now speak of digital press relations or PR 2.0.
Open2Europe has adapted to this change and offers companies the opportunity to implement an effective digital press relations strategy.
It is no longer enough to simply distribute identical press releases to the media and influencers. Digital press relations need high added value content. Web relations are based on the writing of original, high-quality content: blog posts, media forums, in-depth articles, statistical analyses, etc.