Companies have never written and communicated as much as they do today: press releases, newsletters, messages on social networks, white papers, opinion pieces, infographics, scripted videos, etc.
When it comes to editorial communication, the issue is not only knowing how to write but what to write, which implies mastering several skills that Open2Europe can offer:
- Following your company’s strategy
- Adapting to your different target audiences
- Identifying the relevant communication channels
- Juggling words perfectly
- Mastering natural and paid referencing for the digital channel