Inbound marketing is a revolution in lead acquisition and brand building. It is based on a business methodology that aims to produce marketing content for a targeted audience. It is used to provide a unique experience based on the profile and behaviour of each prospect. Rather than mass marketing, inbound marketing adopts a marketing strategy of personalising the customer experience.
By publishing the right content, at the right time and in the right place, Open2europe helps you develop a marketing strategy that gains relevance for customers with a simple logic: more leads = more conversions = more customers.