Open2Europe designs and deploys communication, press relations, social media and influence strategies in France and Europe.

We transform reputation, expertise and content into visibility, credibility and growth, locally and across multiple countries: UK, Germany, Italy, Spain…

Open2Europe is a public relations agency based in Paris, with multi-country execution capabilities through its European hub. We support organizations and brands in protecting and strengthening their reputation by combining corporate storytelling, factual evidence, and consistent messaging. Our goal: to establish a lasting perception among your stakeholders (employees, customers, business ecosystems, media, and opinion leaders) in France and across Europe.

We build an operational communication foundation (key messages, talking points, evidence, and governance rules). This foundation aligns your departments (General Management, Communications, HR, Legal, and Operations) to ensure consistent execution, including the deployment of complex multi-country initiatives.

We transform visibility into authority. Through opinion pieces, interviews and public speaking engagements, we position your spokespeople as leading figures in their sector, serving your credibility, your attractiveness (talent/partners) and your growth objectives.

We support your positioning on regulatory, sectoral, and societal issues by combining institutional influence strategy, public discourse, and corporate consistency. We provide services including stakeholder analysis, target audience mapping, message structuring, position paper development, and media relations coordination to strengthen your legitimacy in public debates in France and Europe.

Because a crisis must be managed before it erupts, we prepare you for crisis management: risk mapping, scenarios, Q&A, and media training. When the situation arises, we deploy structured and factual communication, perfectly aligned with your organizational requirements and legal constraints.

We manage your corporate media relations with meticulous attention to detail to ensure control of your message and the strategic quality of the resulting media coverage: media mapping (business, general, and specialized), strategies and tactics aligned with your objectives, and impact measurement. Our reports go beyond simply analyzing visibility to assess the real impact on your reputation (message coverage, quality of exposure, and target audiences reached).

We support B2B and tech brands in their growth challenges: making their offerings clear, building credibility in their value proposition, and facilitating adoption. Our approach is based on a deep understanding of markets, segments, use cases, priority targets, evidence, and competitive differentiation, in order to structure a clear and consistent message for the media.

We transform your expertise into key messages for journalists that remain understandable to decision-makers: promises, benefits, evidence, data, customer testimonials, and references. We craft narratives that meet media requirements while maintaining a level of precision compatible with your priority decision-maker audiences.

We maintain a continuous stream of content: market trends, studies, analyses, product announcements, partnerships, customer case studies, and executive presentations. This regularity allows us to establish the brand on key market topics and capitalize on major business events (launches, trade shows, industry news).

We mobilize the most relevant media and ecosystems: specialized press, business press, industry verticals, analysts, professional associations, events, and opinion leaders. We develop public relations action plans to build and maintain your trust.

We connect press relations to business objectives through close coordination with marketing and sales teams: reusable content, campaign materials, public statements, and monitoring of interest signals (media inquiries, inbound marketing, visibility opportunities). Our approach emphasizes audience quality, message clarity, and increased consideration.

We build brand awareness and preference by crafting compelling brand narratives, showcasing products, and highlighting consumer benefits. The goal is to cultivate lasting desirability, not fleeting visibility. We combine testing, demonstrations, reviews, and usage examples to drive conversions, both in retail and e-commerce.

We structure an activation calendar that incorporates recurring themes, trends, launches, key retail moments, events, and consumption opportunities. This planning maximizes natural coverage opportunities in mainstream media and ensures a consistent pace throughout the year, both in France and across Europe.

We manage relationships with lifestyle, consumer, TV, radio, and digital media outlets: product selections, comparisons, reviews, in-depth reports, podcasts, and video formats. Our success relies on impeccable assets (visuals, key messages, FAQs, spokespeople) and precise targeting of journalists and sections.

We leverage influence as a recommendation tool: identifying profiles, briefing, sending, experiences, content production, and contract negotiation. As a European influence agency, we ensure consistency between influencers and earned media to combine editorial credibility and social proof, with rigorous tracking of deliverables and messages.

We track indicators tailored to consumer needs: volume, quality of featured placements, visual visibility, message repetition, links, traffic, and measurable retail or e-commerce impact signals. Our approach is focused on continuous optimization: analyzing high-performing formats, adjusting target audiences, and increasing share of voice during key periods.

From our European hub in Paris, we manage multi-country initiatives combining central coordination and local expertise. We orchestrate earned, paid, shared, and owned media levers in a coherent manner to ensure control of messages, continuity of communication, and operational efficiency across all markets.

We build a common strategic foundation (key messages, evidence, editorial priorities, KPIs) which we then adapt to each country based on media and market specifics (cultural norms, maturity levels, local constraints, relevant angles). This approach ensures brand consistency while maximizing the effectiveness of our communications, including local SEO visibility.

We implement a structured and robust organization: roles and responsibilities, approval workflows, decision-making processes, templates, planning, and key performance indicators. The goal is to ensure successful execution, even within complex organizations. The processes are designed to facilitate multi-country management by integrating cultural and linguistic specificities, time zones, and regulatory compliance requirements.

We provide reusable deliverables: press releases, pitches, opinion pieces, Q&As, media kits, biographies, visuals, case studies, and data. Local teams have access to a readily usable content library while maintaining the agility needed to seize opportunities. This structure strengthens editorial consistency and reduces time to market.

We deliver consolidated multi-country reports: visibility, quality, messaging, audiences, insights, and recommendations. This unified perspective provides a clear view of performance at both the global and market levels, facilitating decision-making (priority countries, high-performing angles, spokespeople, timing).

We define social media strategies aligned with your business objectives: reputation, recruitment, lead generation, thought leadership, and product visibility. As a digital communication agency, we build an editorial line, a content architecture, and an amplification plan to drive performance, both in France and across Europe.

We manage the daily operations of our online communities: planning posts, moderation, interaction management, social listening, and handling sensitive situations. Our goal is to strengthen credibility, build closer relationships, and foster engagement, while protecting brand image. Our strategies are tailored to different audiences (B2B, B2C, corporate) and platforms (LinkedIn, Instagram, TikTok, X, YouTube).

We operate as a community management agency across Europe, with multilingual processes that include variations, cultural adaptations, and coordinated approvals. We produce reusable content (interview excerpts, executive quotes, educational carousels, short videos, expert posts, and event formats) to maximize the value of the same content across multiple markets.

We use paid advertising as a lever for acceleration: amplifying high-performing content, targeting specific audiences, continuous optimization, and budget management. We also integrate paid media strategies (sponsored articles, editorial partnerships, newsletters, native formats, and recurring programs) with a clear objective: to reach relevant audiences in legitimate editorial contexts, without compromising PR messaging or brand credibility.

We manage campaigns using decision-oriented indicators: qualified reach, relevant engagement, strategic community development, traffic, consideration signals, paid performance, and creative insights. Measurement is designed to continuously optimize and secure a credible ROI, not to simply accumulate metrics.

From our European hub in Paris, we manage multi-country initiatives combining central coordination and local expertise. We orchestrate earned, paid, shared, and owned media levers in a coherent manner to ensure control of messages, continuity of communication, and operational efficiency across all markets.

We build a common strategic foundation (key messages, evidence, editorial priorities, KPIs) which we then adapt to each country based on media and market specifics (cultural norms, maturity levels, local constraints, relevant angles). This approach ensures brand consistency while maximizing the effectiveness of our communications, including local SEO visibility.

We design content intended to be cited and reused: pillar pages, FAQs, comparisons, use cases, definitions, data, and expert opinions. We focus on clarity, hierarchy, evidence, and updates, as these are key factors for AI reuse and SEO performance.

GEO's reach extends beyond the website. Coverage in reputable media outlets, opinion pieces, quotes, public statements, and third-party sources strengthens the brand's overall authority. By combining press relations with AI optimization, we increase the likelihood of being cited, recommended, and favorably compared by generative search engines.

We implement a pragmatic approach: monitoring priority queries, tracking changes in presence in AI results, analyzing authoritative sources on your topics, and providing optimization recommendations. The system is designed to operate across Europe, with a common foundation and local adaptations (languages, search intent, reference sources).