The term “macro-influencer” is often used in contrast to “micro-influencer” to designate the most famous or even “star” influencers on social networks with a large audience, numbering in the hundreds of thousands or even millions of followers.
2.0 opinion leaders can create emulation for brands or products. Since they are almost 100% paid to speak, they represent excellent communication levers for brands that deal with them to get their message across.
Open2Europe and its Influence agency Open2Influence take care of identifying them, contacting them, briefing them, negotiating and setting-up contracts, and also following up during the entire campaigns…