Successful communication requires a well-defined communication strategy. Before each campaign, several questions must therefore be asked:
What are your communication objectives?
Is it to make yourself known, attract new talent, build customer loyalty or reassure your investors?
What are your targets?
Who do you want to address, your customers, your partners or your employees?
Your targets are many. It is therefore important to identify them but also to know them well: sociological profile, needs and aspirations, etc.
What message do you want to convey to your various targets?
What is your positioning in relation to the competition?
What perception do consumers and the media have of your brand?
These are all questions that need to be asked in order to define an action plan, tools and to be accurate on timing.