The rise of social networking on the web has led to an increase in competition between brands on several platforms: Facebook, Twitter, Instagram, LinkedIn. For companies and brands, the use of sponsored publications is now a complementary support to the work of the community manager in order to optimise their visibility or increase traffic to their site via these portals.

SMO services include :

• Setting up and managing Facebook Ads. From this same panel, we also manage campaigns dedicated to Instagram (this network belongs to the Facebook group)
• Setting up and managing sponsored tweets for the Twitter microblogging network.