The implementation of such a strategy involves:

• The definition of the main key expressions related to your sector or your needs (in the form of highly competitive keywords or long tail keywords).
• The “On page” optimisation of your website, which is achieved by working on the optimisation of various source code tags (HTML) but also on the hierarchisation of your pages and your content (tree structure and organisation of content).
• The launch of an external link acquisition campaign (net linking) which will bring “link juice” to your website and improve its reputation on search engines.