Brand Content is a communication strategy that consists of maximising content, particularly digital content, in order to raise awareness and get closer to its consumers.
Brand Content will seek to produce content focused on the brand, its products or services and the presentation of these through “storytelling” and the creation of a universe of its own.
The content is varied: articles, photos, videos, podcasts, newsletters, memes… and adapted to the media used: for example, a video must be designed and edited for YouTube, while a photo must use the codes of Instagram.
To run a good brand content campaign, it is also essential to use consumer targeting tools. Their profession, age, family situation, hobbies and social contacts are all studied. The more you know about your consumers, the more you will know what type of content will be relevant to them.