A company produces content for several different types of platforms: Social networks, Blog, YouTube, Newsletter, Press, …
Similarly, the type of content a company can produce is also very varied: Blog articles, White papers, YouTube videos, Podcasts, LinkedIn / Facebook / Instagram posts / ….
Finally, each of these pieces of content can meet different objectives, which are aimed at different customers.
Precisely because content marketing offers so many possibilities, it is necessary to create an effective content strategy.
Open2Europe guides you through the 3 steps to a successful content strategy:
- Define the editorial line of your content strategy
- Build the content plan (topics to be covered, publication schedule, etc.)
- Evaluate the results of your content strategy