The cornerstone of any press relations strategy, the press kit is a reference document for journalists. It will serve as a resource for writing an article, providing background information or preparing an interview.

Depending on the context and your objectives, it can be a corporate press kit, the content of which consists of information from different angles to present your company in its entirety: history and values, vision and mission, expertise and service offers, key figures, etc., or a product brand press kit, for example for a collection launch or new products.

As with the press release, think about digitising it by integrating the codes of the web.