It’s the same thing at the beginning of every new year – your belly is full after all the festivities while your press coverage inbox remains eerily empty. We reassure you though that you’re not the only one struggling with the annual PR drought that January brings....
Technology is turning the tech dreams of yesterday into the reality of today: Why European Consumers are still hesitating about smart home and how communication can help them to understand new ways of living. From talking vacuum cleaners to intelligent refrigerators...
Fear not, it has nothing to do with the eponymous Netflix show! Our thirteen reasons will actually help you make the most of a tradeshow and obtain earned media coverage that will not only give your brand exposure and public notice – it is also a synonym of...
Inventé par le neveu de Sigmund Freud, Edward Bernays, dans les années 40 du siècle dernier, les relations publics ont évolué rapidement au cours du temps. Transformées par la digitalisation et l’essor des réseaux sociaux, les RP représentent aujourd’hui un marché qui...
Certaines couleurs et/ou associations vous font certainement penser à des marques connues. Le Rouge et blanc pour Coca-Cola, le bleu pour Facebook, le jaune et rouge pour Mc Donald’s ou encore le vert pour Xbox. Depuis toujours, les marques cherchent à utiliser...
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