Press relations and digital communications consulting agency
Open2Europe is a European press relations agency delivering global communications consultancy, using its expertise to help brands create preference.
Press relations in France and Europe
The Open2Europe press relations agency, based in Paris, supports you in defining your messages and implementing a tailor-made and relevant press relations and communication strategy to develop your notoriety, impose your leadership and increase your visibility in the media and with your target audiences, in France but also in Europe. Our PR consultants apply their expertise to your brand creatively, responsively and proactively to create preference and meet your challenges and objectives.
Digital communication
Social networks (LinkedIn, Facebook, Instagram, Twitter, TikTok, etc.) are now crucial to your brand image and should be central to your communications strategy. Via our subsidiary Open2Digital, located in Paris, our social media consultants support you in the implementation of an impactful social media strategy to create the engagement of your communities via the social networks of your brand but also those of your managers.
Social media Influence
Influencers benefit from high visibility and a wide, targeted network, and are serious trendsetters. They should therefore be included into any communication strategy to boost brand visibility and generate leads. Via our subsidiarye Open2Influence, our consultants support you in the implementation of an impactful Owned, Paid and Earned influencer marketing strategy to make them real levers of notoriety and business.
Content creation
To be fully understandable, your brand DNA and storytelling need to be based on high added-value content. Content is the starting point for any press relations and communications strategy, across all channels, to ensure you send the right messages to the right people at the right time. Our PR and content consultants support you in identifying your objectives, analyzing trends in your market and constructing your speech, in the most suitable formats.
Crisis communication
While we can sometimes predict a crisis, unfortunately it’s not always possible. That’s why it’s essential to be able to react quickly and decisively in the event of a media storm: the first few hours are crucial for getting your side of the story out. Our team of experts in press relations, digital communications and crisis communications will prepare and support you before, during and after to help you adopt the right stance and get the right message across.
Social listening
Customers are more and more likely to express their views on a company via the internet and social media. The impact of these exchanges on a brand’s image and reputation is well known. By implementing a social listening strategy, you can keep abreast of everything that’s being said about you. Our expert social listening consultants will help you deploy the right solutions to improve your brand’s e-reputation while meeting the expectations of your customers and targets.
CSR communication
Transition to net zero is a key challenge for all businesses. Communicating about your initiatives is a great opportunity to enhance your image and boost your appeal. But beware of greenwashing! Poorly thought out press relations or digital communication can become counterproductive and damage your reputation. Via our subsidiarye Open2Transition, our consultants and associated experts help you provide the evidence and support you in publicizing your commitments.
Translation Agency
Open2Europe is a European press relations agency located in Paris. Its teams are made up of native-speaker PR consultants – covering more than 30 countries – to provide the best possible support for brands in Europe and across the world. Perfectly trilingual (French, English and mother tongue), they are able to translate your content and adapt it to their culture, target market and local expectations.
Coordination hub
Thanks to its multicultural DNA and presence in Europe and internationally, Open2Europe can liaise with and manage your PR and digital and global communications wherever your brand is present. In constant touch with your stakeholders around the world, the consultants in our multilingual coordination hub help develop your global strategy and supervise its implementation daily.
Training &
media-training
Open2Europe is an approved training organization – Approval declaration number 11 92 17623 92. Our educational workshops, tailor-made to meet the challenges of your brand and your managers, combine theoretical learning and practical application. Our press relations experts help you to understand how the media works, to deliver your key messages while meeting journalists’ expectations, to manage the ups and downs of live interviews, and to share their best tips for successful public speaking.