Open2Europe is a public relations and media relations agency specializing in consumer goods, led by Jérôme Mauduit for the past 20 years. Products or services, household appliances, equipment or accessories for the home, furniture and tableware, the PR team, experts in the FMCG sector, develop PR strategies that are part of a global communication plan or via tailor-made systems. The aim? Promote products, brands, and companies (start-ups, independent businesses, distributors) by leveraging the tools that will capture the attention of today’s oversolicited media. Our target audience? The professional press (market and distribution), the general public press (decoration, home, women’s, men’s, general consumer, lifestyle, family, etc.), as well as bloggers in decoration, home, and lifestyle.
To do this, the team develops a range of tools (press releases, teasers, expert opinions, “did you know” facts, etc.) and organizes events (trips, conferences, press breakfasts, round tables, and more).
While the rise of digital media has profoundly changed communication methods, face-to-face interaction with the media remains just as crucial. Also, twice a year, Open2Europe organizes its “Speed Shopping” open house day, which attracts over 200 bloggers and journalists. A unique opportunity for you to personally deliver your messages to influencers and build a quality relationship with them. Similarly, our team accompanies you to all events related to the lifestyle, decoration and furniture sectors, such as the Paris Fair, Maison & Objet in Paris or the IFA in Berlin.
For international support, the team relies on our European consultants within Open2Europe and on its foreign subsidiaries: Open2China, Open2America and Open2Africa.
To enhance your PR campaign, our Open2Digital team will also advise you in defining and operationally implementing your influencer strategy through social networks: Facebook, Pinterest, Instagram, Twitter, and more.
