In the age of the social web and digital technology, press relations have taken on a new dimension; they are becoming more digital and more involved in social media. Today, we talk more about e-PR or digital press relations or even influencer relations.

In the context of digital press relations, the objective remains the same, namely to create, develop and maintain relationships between a brand and its various audiences. What changes fundamentally are the contents, channels, distribution media and communication methods.

Our Media Relations 2.0 teams, experts in digital, will help you define and implement your digital influence strategy, produce adapted and SEO optimised content, produce dedicated web media (press release 2.0, video, infographics, etc.), manage your blogger and youtuber relationships, manage your online press room, and develop your blog to boost your natural referencing.