by Open2Europe | Nov 19, 2021
The Influence world has become inescapable today, however it is very vast sector. The micro-influencer alone is a sub-category and a real lever in the implementation of a digital strategy to improve the natural referencing of a brand or of its e-reputation. What is a...
by Open2Europe | Nov 19, 2021
Influencers are nowadays new communication levers for brands. While some micro-influencers are still willing to create posts or stories promoting a brand, simply because they are testing products/services, inviting people to events or simply because they like the...
by Open2Europe | Nov 19, 2021
The Opinion & Influence Strategy is expressed through the implementation of relevant and effective content that generates visibility, support and commitment via the various information channels. Open2Europe develops each opinion strategy by using the power,...
by Open2Europe | Nov 18, 2021
Open2Europe can assist you in writing and distributing press releases on all international markets thanks to the various teams of consultants that come from 20 different countries. The press release is one of the main press relations tools for journalists. Its purpose...
by Open2Europe | Nov 18, 2021
In the age of the social web and digital technology, press relations have taken on a new dimension; they are becoming more digital and more involved in social media. Today, we talk more about e-PR or digital press relations or even influencer relations. In the context...
